Privacy Policy and Cookies

About This Website

What Now After Loss is a personal website operated by Noreen Pickering.

The website shares personal experiences, reflections and information connected with bereavement and life after loss.

For the purposes of UK data protection law, the data controller is:

Mrs Noreen Pickering
ICO registration reference: ZB627821
Website: https://whatnowafterloss.com
Email: privacy@whatnowafterloss.com

Noreen Pickering is also registered with the Information Commissioner’s Office under the names Advanseo Marketing and NP Consulting.

Google Analytics

This website uses Google Analytics 4, a website analytics service provided by Google.

Google Analytics helps me understand how people find and use the website. This includes information such as:

  • The pages visited
  • How long visitors spend on the website
  • How visitors arrived at the website
  • General interactions with pages
  • Browser, device and operating-system information
  • Approximate geographic location
  • General traffic and website-performance information

This information is used to understand which articles are useful, improve the structure and content of the website and identify technical or usability problems.

Google Analytics is not used to identify visitors personally.

Google states that Google Analytics 4 does not log or store individual IP addresses. An IP address may be processed briefly to provide information such as an approximate geographic location.

Google Analytics Cookies

Google Analytics uses cookies to distinguish visitors and sessions.

The main Google Analytics cookies used are:

  • _ga: Used to distinguish visitors. Its default duration is up to two years.
  • ga followed by the website’s measurement identifier: Used to maintain information about a visitor’s session. Its default duration is up to two years.

Google Analytics cookies are not essential to the operation of this website.

They will only be placed on your device after you select the option to accept analytics cookies.

The lawful basis for processing information through Google Analytics is your consent. You can refuse analytics cookies without losing access to the website.

You can withdraw or change your consent at any time by selecting Cookie Settings on the website.

More information about how Google handles information is available in the Google Privacy Policy:

https://policies.google.com/privacy

Cookie Categories

Essential Cookies

Essential cookies are used for website security, administration and technical operation. They may include cookies required for the website owner to log in securely and manage the website.

These cookies cannot be switched off through the website because they are necessary for it to function securely.

Analytics Cookies

Analytics cookies are used by Google Analytics to understand how visitors interact with the website.

These cookies are optional and are disabled unless you accept them.

The website does not currently use cookies for personalised advertising, remarketing or cross-site profiling.

Who Information May Be Shared With

Personal information may be processed by:

  • Namecheap, which provides website hosting and related technical services
  • Google, which provides Google Analytics
  • The email provider used when you contact me
  • Website security, maintenance or technical-support providers where access is necessary
  • Regulators, courts, law-enforcement bodies or other authorities where disclosure is legally required

Personal information is not sold to other organisations.

Google may process Analytics information on servers located outside the United Kingdom. Where information is transferred internationally, Google’s contractual and legal safeguards apply.

How Long Analytics Information Is Kept

Google Analytics user-level and event-level information will be retained according to the retention period selected in the Google Analytics property.

The website aims to retain identifiable or user-level analytics information only for as long as reasonably necessary to understand and improve website use.

Aggregated statistical reports may be retained for longer because they do not directly identify individual visitors.

Visitors can withdraw their consent and prevent further Analytics collection at any time through the website’s Cookie Settings.